Codename's Consumer Criticisms

Okay I figure it's about time for another one of these. I've taken a little while getting around to posting this critique because I really wanted to be sure my recommendation would be both fair and influence -free. With that in mind, I present my views on Starbucks' new Via instant coffee:


Available in two flavours, Columbian (Medium) & Italian Roast (Extra Bold), this instant coffee comes in convenient little packages that you can take with you anywhere. When these first came out I was skeptical that any crystalized coffee could taste even remotely close to it's freshly ground cousin. After performing the taste test in multiple locations around the city, I came to the conclusion that not only do these little packets taste good, they taste exactly the same as the freshly brewed drip! The only way I could tell them apart was by physically looking at the two cups of competing coffee. (The fresh ground was poured out of the machine and therefore had little bubbles on the surface)

Impressed? Absolutely. Now normally I'm a Cappuchino or Latte kinda guy, but with the despicable quality of coffee available here at work I have started stocking my drawer full of these convenient little life-savers. No longer will I have to suffer the horrible bean-breath and the inevitable stomach pains that come along with the still overpriced "50 cents a cup" canteen brew. Another Starbucks miracle? I think so!

(PS - That last statement may have a touch of prejudice to it :P)